William Bronchick | Creative Real Estate Marketing Ideas in 2018
The estate market continues to grow in 2018. Hence, agents
should think about the ways to improve their estate corporate marketing methods
this year. This is crucial to have tactics that will help individuals maximize
visibility and stay apart from the competition, says William Bronchick.
There is a huge competition in estate industry these days,
hence individuals needs online and offline marketing strategies. If you are
looking for some marketing ideas then you are at right place. In this article,
we have compiled a list of estate marketing ideas to help agents stand out in
the digital age.
Following are some creative Real Estate marketing ideas that you should follow in 2018:
Create a Responsive Website
More than 30% of visits are from smartphones.
Hence, you should make sure that your website is optimized for all platforms
(Android, iOS etc.) as well as devices (smartphone, desktop
etc.).
Upgrade the Quality of Photos
Actually, inexpert eyes can tell the difference
between good quality photos and hurried clicks. If individuals are looking for
home and pictures are blurry, it will leave a bad impression. Therefore, you
should take some time to take quality pictures.
Active on Social Media
Todays,
people of every age use social media to share updates about their lives. Being
an estate agent, you can utilize the social media channel to grow or cultivate
your real estate business. Moreover, you should share
value-rich content on different social media sites.
Add Live Chat Option to Your Website
Live chat is an effective online marketing tool.
This option allows website visitors to ask questions and get the answers in
real time. Furthermore, live chat creates a stronger user experience and provide
valuable information to reach out.
Create Content that Provides True Value
According to William Bronchick, the primary focus of an agent should be on
clients who want to buy or sell a home. Estate agents have to share the content
full of valuable information applicable to individuals not presently in the
niche. Moreover, sharable content also increases agent’s exposure to prospective
clients.
Follow Up With Clients
This
is essential to stay in touch with your previous clients. There is a need to
send newsletters and email on regular basis. By providing valuable information
about your business and reaching out
continuously, previous clients will more likely to remember you when they need
some help.
Ask for Referral
Word of mouth marketing is one of the simpler, easiest
and cost-effective marketing methods. Here, the key is to ask. You should
create a referral program with affiliates, maintain a good relationship with clients
and ask them for referrals. More than 80% estate agents agree the fact that
referrals from present and past clients are the successful marketing efforts.
Bottom Lines
In order to grow and cultivate estate industry, it requires
effort and time. The marketing tactics here are given by William Bronchick, which worth agent’s effort if they follow
different techniques wisely and attentively.
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